CLIENT TESTIMONIALS

 

"I have worked with Helen on a number of projects over the last few years. I have always found Helen to be agile, accommodating and most of all really easy to work with. She is always willing to support and adds value to any project. She is extremely knowledgeable and reliable, when we work together it always feel like she is an integrated member of the team. I really enjoy how she applies her expertise to our projects and is always willing to guide and support AYMES to reach the best possible outcome. I really enjoy working with Helen and look forward to working alongside her on future research projects."

Laura Redpath

Head of Nutrition Market Engagement

AYMES

 

"I have worked with Helen Lester on many occasions over the last 25 years. We were originally both employed at Facts International Ltd, a full-service market research company. We worked together in a team there, managing qualitative and quantitative research projects within the in-house telephone centre, as well as face-to-face.
Since I set up Sagitta Market Research Ltd. (formerly Sagitta Consultancy Ltd.) with a partner in 1999, Helen has worked for the company on a variety of projects, mainly on qualitative research. She has carried out group moderating, in-depth in-venue interviews, face-to-face and telephone depth interviews and report writing, as well as project and questionnaire development.
I have always found Helen to be extremely reliable, highly professional and conscientious, and she pays a great deal of attention to detail. She elicits a very positive and enthusiastic response from respondents. Clients are always very pleased with her approach and the results she achieves.
She is also a very personable and engaging colleague with an outgoing personality, which is invaluable in this line of work. I would highly recommend her services in her fields of research."
Amanda Johnston
Director
Sagitta Market Research Ltd
 

"Insightful Mind were excellent to work with on our research project. We were testing different beers with our target consumer on a National scale and their way of working was efficient, their communication clear and their output was to an excellent standard. We would definitely work with them again and would definitely recommend them. Cheers 🍻"

Felix von Hurter
Co-Founder
Freestar Drinks

 

 

 

CLIENT TESTIMONIALS

 

"I have worked with Helen several times and appreciate her high level of commitment and the quality of her work at every step of a project - from the briefing to the final report. She brings together quite fantastic qualities: many years of qualitative research experience, lively performance and a refreshing curiosity. That is worth its weight in gold!“

Dr Olaf Ruesing

Qualitative Researcher

emotionanddesign.de

 

"Helen has the unique combination of being very personable and easy to work with, together with an attention to detail and work ethic that is second to none. Helen is open to any challenge, and never fails to provide great insights. She becomes as passionate about a project as you are yourself!  She has developed an in-depth knowledge of the market I work in, and so in combination with the rest of her skillset, is a totally invaluable member of our team."

Holly Jackson

Senior Product Manager

AYMES

 

"I have had several successful collaborations with Helen. Working with Helen enriches any research project. She is committed, curious, focused and swiftly gets to the bottom of things, uncovering the interesting insights which are needed to drive projects forward."

Dr Ernst Roidl

UX Consultant

emotionanddesign.de

 

"Helen Lester has managed numerous qualitative projects on behalf of Sagitta Market Research and always provided a reliable and professional service. Helen's forte is her attention to detail which is applauded by our clients especially BSH in Germany who have given us repeat work based on the great service she has provided. It is always a pleasure to work with Helen and we appreciate her flexibility, enthusiasm and positive attitude. I would highly recommend her services."
Ted Weller
Managing Director
Sagitta Market Research Ltd
 
"Helen is a talented, enthusiastic and hard working researcher who I enjoyed working with at MORI. I would highly recommend her as a freelance project manager for either quant or qual research."
Gary Bennett
Managing Director
The Stats People
 
"Helen is a consummate research professional who delivers to the highest standard."
Peter Hutton
Managing Director
BrandEnergy Research
www.insightfulmind.co.uk Logo

 

Welcome to Insightful Mind

 

I'm Helen Lester, founder of Insightful Mind. My research consultancy is built on more than 25 years of experience leading complex, large-scale qualitative and quantitative research programmes, as well as smaller, ad-hoc projects, designed for more modest budgets. 

 

I specialise in branding, product development, and user experience research across a wide range of industries. I have an unwavering passion for research and a steadfast commitment to delivering evidence-based insights.

 

I empower business leaders to make confident, high-impact decisions. My reputation as a trusted research partner has been shaped by years of shared success and a genuine dedication to helping organisations thrive. Some of my clients have worked with me for over two decades - a testament to the value and consistency I bring to their organisations.

 

Services include:

    • Project Design
    • Recruitment
    • Focus Group Moderation
    • In-Depth Interviewing
    • Questionnaire & Discussion Guide Design
    • Data Analysis
    • Report Writing & Presentations

If you're looking to translate your project objectives into a tailored, high-quality research solution that drives meaningful business outcomes, I'd love to talk.